CityLUXE Builders was formed when Houston-area real estate investor Chad Martin and his San Diego-based financial partner Justin Pannu joined with veteran builder Brian German. Initially, the team focused on identifying opportunities in purchasing, renovating and selling existing properties. They quickly realized that their combined experience and expertise would allow them to do much more, and CityLUXE Builders was born.
When Martin and Pannu began partnering on real estate opportunities in the Houston area, they knew they needed to identify someone with vast experience and access the most talented and diligent craftsmen available in order to bring their vision to reality. Enter Brian German. German, who now serves as the company’s Chief Operations Officer, has been building custom homes in Texas for more than 20 years. His background provides the company with extensive knowledge in building science, including energy consumption and home rating, design and engineering efficiencies, physical needs assessment, cost estimating and budget development, scope development, project scheduling, procurement and contract administration.
Today CityLUXE Homes is involved in numerous land deals of varying scale, the design and build of multiple custom homes in upscale inner-loop neighborhoods and the development of a new residential complex. In addition, the company continues to purchase, renovate and resell existing properties when the opportunity fits their business model.
“We like to say that CityLUXE is at the intersection of Quality and Style,” says Martin, “because although we are involved in a wide variety of operations – from new custom homes and development, to renovations and real estate transactions – we always strive to work in a way that ensures the end result is something that we will be proud of.”
And, like so many others in Houston and surrounding areas, the CityLUXE team was also impacted by Hurricane Harvey. When Martin’s, the company’s CEO, home in Spring was flooded, his family was forced to vacate the house they had purchased just a few months before. The CityLUXE team immediately leapt into action, and the mitigation and demolition work was completed in less than 48 hours. With access to materials and manpower that most area residents didn’t have, they were able to get the renovation process started quickly, so that Martin and his family were able to get back into their home and start getting their lives back to normal as soon as possible. That’s when the partners realized that they had the ability to help many more. Today, CityLUXE Builders is also focused on providing storm damage recovery and renovation efforts in the area, until that need has subsided.
“When we got started on Chad’s home, and saw how quickly we were able to start getting his life back to some semblance of normal – compared to so many of his neighbors – we knew we were in a position to put our unique abilities to work in ways that were outside the scope of our normal business model.” relates German. “Disaster recovery was not a focus of our company when it was formed, but while that need continues to exist in the communities we serve, we will be happy to continue to provide that service to our neighbors.”